I designed and developed a WordPress website for Short Term Accommodation, helping the Essex-based serviced accommodation provider showcase its property portfolio.
Short Term Accommodation approached me to create a modern, professional website that would showcase their growing portfolio of serviced apartments across Essex and encourage guests to book directly. With an extensive collection of high-quality property photography and videos, the client wanted a website that would make the most of these assets while providing visitors with detailed information about each property. The website also needed to establish trust, highlight their excellent customer reviews and integrate with their existing booking system to create a straightforward booking experience.
My Solution
I designed and developed a bespoke WordPress website that puts the client’s properties at the forefront. Using their high-quality photography and video content, I created a modern, visually engaging design that showcases the accommodation and gives potential guests a clear impression of what to expect before booking.
Each property has its own detailed listing page, featuring extensive photography, accommodation information, amenities and other useful details. With a substantial amount of content to present, I carefully structured each page to make the information easy to navigate and digest, avoiding overwhelming visitors with large blocks of text.
To help turn website visitors into paying guests, I incorporated trust signals throughout the website, including the client’s excellent reviews from Airbnb and Google. These help reinforce the quality of the accommodation and give potential guests greater confidence when booking directly.
A key part of the project was integrating the client’s existing booking platform, Hospitable. Using inline booking embeds, I made it possible for visitors to begin the booking process directly within the website, without being immediately redirected to an external platform. This creates a more seamless experience and supports the client’s objective of increasing direct bookings.
Since launching the website, I have continued to support Short Term Accommodation with ongoing WordPress maintenance and SEO improvements. This includes helping to improve the website’s visibility in search engines, targeting relevant accommodation searches across Essex and keeping the site updated, secure and performing at its best.
