A distinctive renewable energy website with educational content, SEO-ready blogs and a custom GoCardless boiler-cover checkout.
HomeKOG are a newly established brand, specialising in Boiler, Heat Pump and Solar installations. The owners previously ran a Yorkshire-based boiler installation business, that installed over 15,000 boilers. They needed a website for their new brand, to generate a high volume of leads and maximise conversions.
My Solution
To begin with, I created a bespoke website design from scratch. The client opted for a green colour scheme, reflecting the eco-friendly nature of their business. They specialise in installing energy-efficient systems that help reduce carbon emissions, commonly referred to as “green energy”.
I incorporated engaging statistics into the website’s hero sections, such as “60% of your energy bill is typically spent on heating and hot water”. These help educate potential customers, ensuring they feel well-informed and confident before investing in a new energy system.
The client offers a variety of boiler cover packages, allowing customers to pay monthly or annually. I developed a custom WordPress plugin that enables them to sell boiler cover directly through their website. Customers can select their preferred plan, call-out fee and payment schedule before proceeding to a bespoke checkout. I integrated the GoCardless API, allowing customers to set up a Direct Debit online. This automates the entire process, eliminating manual administration and saving the client valuable time.
I built the website with a long-term SEO strategy in mind, creating professional blog templates that allow the client to regularly publish content, such as boiler reviews, and attract organic traffic. I also developed dynamic calls to action that adapt to the content of each blog post. For example, visitors reading a boiler-related article are encouraged to request a boiler quote, helping turn organic traffic into valuable leads.
The finished product is a vibrant, professional website that helps HomeKOG stand out from its competitors. It provides a strong foundation for the client’s ambitions as a nationwide installer, generating leads around the clock while streamlining their internal processes.
