A complete website rebuild for a leading West Yorkshire heating installer. Featuring a streamlined care-plan journey and stronger conversion opportunities.
Based in Bingley in West Yorkshire, Clever Energy Boilers has completed more than 25,000 installations over the last 15 years. Their website had become outdated and was no longer presenting a positive image for the brand. They approached me for a complete rebuild to modernise the design, increase conversions and better showcase their wider range of products, including heat pumps, rather than focusing exclusively on boilers.
My Solution
I built a bespoke website that presents Clever Energy Boilers as an established, trusted installer. The site is professional, easy to navigate and packed with trust signals such as accreditations and review scores.
I used a vibrant colour scheme that fits naturally with the brand. The shades of green reinforce the renewable and clever-energy theme without becoming overpowering.
I also built a comprehensive blog section so the client can publish regular SEO content and maximise organic traffic over the long term.
For Clever Care servicing plans, I created a custom-coded customer journey. Visitors can compare a wide range of plans in an interactive table, choose the option that suits them and complete the setup through a streamlined form. The old website used more than 20 separate pages for these plans, so my new approach significantly simplifies the journey and helps reduce drop-offs.
The finished site presents a large amount of high-quality content explaining everything the business offers and what sets it apart from other installers. Customers can quickly see what to expect and view the client’s strong Trustpilot, Checkatrade and Google review scores, with direct links to the relevant platforms. Reviews are a major factor when choosing an installer, so I made them easy to find throughout the site.
The client was delighted with the finished result, and I’m excited to see the results it continues to deliver over the coming years.
